Jack White Launches His Fender Signature Collection

Jack White has just unveiled his new Fender Artist Signature Series collection. The musician’s branded partnership with Fender includes the Jack White Pano Verb Amplifier, the Jack White TripleCaster Telecaster, and the Jack White TripleSonic Acoustasonic guitar. Each of the items were designed in collaboration with White, and the collection seeks to “embody White’s unique vision and Fender’s commitment to craftsmanship.” In a promotional product video for the Pano Verb Amplifier, White says, “We found the best of the old, with the best of the new and mixed innovation with the history of Fender to do something that we think Leo Fender would have been very proud of if he was alive today.” Justin Norvell, Executive Vice President of Product at Fender Musical Instruments Corporation, shares, “Jack is regarded as a true visionary in the music world, and it has been an incredible journey working with him on developing these products.” (Consequence of Sound)